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The inspiration behind our eland logo

  • December 03, 2013 | Rhulani Safari Lodge

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Rhulani’s logo is an adaptation of a Bushman painting depicting an eland – the largest of the antelopes and a sacred icon of the San people.


 

Bushmen practised shamanism, a religion centred on the relationship between their appointed shaman and the spirit world. They believed the eland to be a source of supernatural potency that could be harnessed by their shaman to travel on supernatural journeys to visit the spirits, heal his people, create rain, promote social harmony and fight evil.

Choosing an antelope was a bold move on Rhulani’s part, since the modern trend is to use abstract symbols or animal realism inspired by endemic wildlife such as wild dog or lion.

“As a member of the antelope family, the eland also forms an important part of the savannah ecosystem in which it lives.”

The leaping eland was also chosen for its strength, simplicity and symbolism of a time when nature ruled in Africa. Antelope are silent, their movement is elegant and their horns are beautiful.

As a member of the antelope family, the eland also forms an important part of the savannah ecosystem in which it lives.

The new, earthy tones exemplified by the Rhulani logo are embedded in nature. In much the same way, Rhulani was designed and built to blend as much as possible into its surrounds. This concept extends to the swimming pool, constructed among the natural rocky outcrops surrounding the lodge.

It’s only when you’re at Rhulani and observe its incredible wildlife that you have a true appreciation of how perfectly all the elements of nature interact – they way they were always meant to.