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Our new website is the new Rhulani

  • December 03, 2013 | Rhulani Safari Lodge

The motivation behind Rhulani Lodge’s new site was to create a look and feel that reflects the lodge’s sophisticated, updated product offering.

Says Flow Communications designer George Xafis, “the site is simple and elegant with textures that echo the rustic feel of the lodge”.

“I was mindful that Rhulani is a five-star resort, which meant it needed to be classy, functional, easy to navigate and highly visual. Excellent photography and simple design elements enabled us to create a website that fulfilled the client’s brief.”

The site’s colour palette – brown, beige and terracotta, with a splash of red – was inspired by the changing colours of the Earth. The addition of a coral red is symbolic of an African sunset.

“The uncluttered look of the new site pages is linked to the minimalistic look and feel of Rhulani.”

Rhulani owner Marisa Silva says although she was happy with the old site, she felt the need to use Rhulani’s new online home to share the upgrades that have been made to the lodge over the past year.

The uncluttered look of the new site pages is linked to the minimalistic look and feel of Rhulani.

“We are a luxury, five-star lodge with all the services and amenities of a five-star hotel. At the same time we want our guests to feel, smell, listen, see and hear the bush, so we take great care in creating the perfect balance of stimuli to help our guests live the bush experience,” says Marisa.

Some practical new features on the site include an online booking facility, and a blog to interact with guests and keep them up to date with the latest news while they are staying, and long after they have departed.

When showcasing a wildlife location, it’s best to let the imagery speak for itself, and Rhulani is no exception. The best wordsmith in the world cannot adequately describe the feeling of being in the presence of a wild dog pack on the hunt, or a leopard draping itself along the branch of a large tree above your head.

“Experiencing the bush at Rhulani is an experience that is difficult to explain. What you retell when you return home is only a portion of what you have lived. The remainder is sensations and impressions that remain with you for a lifetime,” says Marisa.

She adds: “Our new website is the new Rhulani.”