Look behind the scenes of Rhulani Safari Lodge and feel the bush.

The times where a safari business was known either through "word to mouth propaganda" or through brochures of travel agents have definitely gone. Even in such special places, where untouched nature and tranquility reminds you of the "good old times", technological advances do not stop.

At Rhulani, we want to understand the needs of our future guests and the new, young generation, which gathers information more and more through digital channels, rather than walking to the closest travel agency. Although we want to generate an original "bush feeling",We have developed a strategy to use different online channels and social media to interact with our business partners and customers. Despite automatization and technology, Rolf tells that the personal contact is still is a very important fundament. This is the reason why the marketing of Rhulani has not been outsourced. "We do the marketing ourselves", says Rolf, and which includes the owners, the lodge Manager, the front of house, and all staff members of Rhulani.

In today's episode, you get a glimpse of some of the concrete marketing activities and the preparation for the soon Travel Show in Durban (9 - 11 May 2015). Come and visit us at our stand (ICC D17) and meet our "Rhuli" - catch him if you can!

Stay tuned for next episode on Sunday 3 May 2015, where we have a flat tyre in the middle of the bush.