Look behind the scenes of Rhulani Safari Lodge and feel the bush.

Today, we are with Rolf at the ITB Berlin, the world’s biggest travel show. Rhulani hosts its own table within the stand of "Atta", the African Travel & Tourism Association.

Since two years, Rhulani is a proud member of Atta and used its membership to host its own small stand. We aim to increase awareness and knowledge to customers and travel agents in the German market. In today's episode Rolf speaks with Atta's Chief Executive Nigel Vere Nicoll, and we learn more about the activities of this important Association. We also have a short look at Rhulani’s stand.

Atta is a trade association that promotes tourism to Africa from all corners of the world. Recognised as the "Voice of African Tourism", Atta serves and supports businesses in Africa, representing buyers and suppliers of tourism product across 22 African countries. With over 550 members, Atta acts as Pan-Africa’s largest network of tourism offerings, covering not only accommodation, transport, travel specialists, but a formidable selection of tour operators, representation and Public Relations companies’ worldwide that is promoting tourism to Africa.

Stay tuned for next episode on Sunday 22 March 2015, where we show you how much fun a safari is for a family with children.